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<\/span><\/div><\/div>FAIRTRADE<\/p>\n<\/div>
What is Fairtrade?<\/h2><\/span><\/div><\/div><\/div>Fairtrade<\/strong>\u00a0is a international certification label. Fairtrade is a certification system that aims to ensure that a set of standards are met in the production and supply of a product or ingredient. It ensures that coffee, bananas, cocoa, tea, cane sugar and many other products such as\u00a0flowers<\/strong>\u00a0from\u00a0Asia, Africa and Latin America<\/strong>\u00a0are produced without exploiting the local population and allowing the growers to play on a fair market. For farmers and workers, Fairtrade means workers\u2019 rights, safer working conditions and fairer pay.<\/p>\nClick the button to discover how Fairtrade can make the difference.<\/p>\n
Read more<\/span><\/a><\/div>\n<\/div><\/i><\/i><\/span>Fairtrade Premium<\/span><\/a><\/h4><\/div>\nThe Fairtrade system provides an extra fee on the price of the product called Fairtrade Premium<\/strong>, which is supervised directly by a committee of workers, democratically elected, who decides in which health projects invest their money.<\/p>\n\n- Better working conditions in conformity with health and safety regulations and a guaranteed union wages.<\/li>\n
- The use of integrated farming techniques utilising insects and a rational usage of fertilisers and pesticides<\/li>\n
- Optimisation of the consumption of water through hydroponic cultivation techniques, drip irrigation systems and the collection of rain water.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
<\/i><\/i><\/span>When did Flora Toscana begin to import Faitrade?<\/span><\/a><\/h4><\/div>\nThe first importations made by Flora Toscana of \u201cconventional\u201d<\/strong> (not Fairtrade certified) African cultivated roses began in 1991, when, in order to compensate for the lack of a local\/national product during the winter, the cooperative decided to import cut roses directly from Africa, and more specifically from Zimbabwe.<\/p>\nIn some ways, it was a difficult commercial choice because, as a cooperative composed by producers, some members did not agree with this \u201cincursion\u201d as it was seen as a menace towards their product, nonetheless it was also a business necessity that allowed the cooperative to expand the assortment and maintain its customers.<\/p>\n
Furthermore, it was a difficult decision from an ethical point of view, despite recognising the African suppliers a market price Flora Toscana knew how low the labour costs were at the time, the cooperative felt to be part of a \u201ccolonialist\u201d system and had a difficulty in reconciling this aforementioned ethical problem with the necessities and requests of its own floricultural market.<\/p>\n
When in 2006 the opportunity of importing from developing countries through the Equo and Solidal commerce, we embraced the idea. This was the first step toward a more mutualistic spirit in line with cooperative\u2019s beliefs, not mere charity, but a real support to local populations.<\/p>\n<\/div><\/div><\/div>
<\/i><\/i><\/span>FLORA TOSCANA AND FAIRTRADE TODAY<\/span><\/a><\/h4><\/div>\nToday Flora Toscana imports directly from Kenya FAIRTRADE certified flowers, specifically from producers Karen Roses (Eldama Ravine), Simbi Roses (Thika) and Oserian (Naivasha), which are distributed to the major Italian chain of Great Organised Distribution and in Coop points of sale through the Rose Solidal Coop logo.<\/p>\n
Flora Toscana\u2019s Fairtrade Identification Code number 6031.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Fairtrade<\/strong>\u00a0is a international certification label. Fairtrade is a certification system that aims to ensure that a set of standards are met in the production and supply of a product or ingredient. It ensures that coffee, bananas, cocoa, tea, cane sugar and many other products such as\u00a0flowers<\/strong>\u00a0from\u00a0Asia, Africa and Latin America<\/strong>\u00a0are produced without exploiting the local population and allowing the growers to play on a fair market. For farmers and workers, Fairtrade means workers\u2019 rights, safer working conditions and fairer pay.<\/p>\n Click the button to discover how Fairtrade can make the difference.<\/p>\n The Fairtrade system provides an extra fee on the price of the product called Fairtrade Premium<\/strong>, which is supervised directly by a committee of workers, democratically elected, who decides in which health projects invest their money.<\/p>\n The first importations made by Flora Toscana of \u201cconventional\u201d<\/strong> (not Fairtrade certified) African cultivated roses began in 1991, when, in order to compensate for the lack of a local\/national product during the winter, the cooperative decided to import cut roses directly from Africa, and more specifically from Zimbabwe.<\/p>\n In some ways, it was a difficult commercial choice because, as a cooperative composed by producers, some members did not agree with this \u201cincursion\u201d as it was seen as a menace towards their product, nonetheless it was also a business necessity that allowed the cooperative to expand the assortment and maintain its customers.<\/p>\n Furthermore, it was a difficult decision from an ethical point of view, despite recognising the African suppliers a market price Flora Toscana knew how low the labour costs were at the time, the cooperative felt to be part of a \u201ccolonialist\u201d system and had a difficulty in reconciling this aforementioned ethical problem with the necessities and requests of its own floricultural market.<\/p>\n When in 2006 the opportunity of importing from developing countries through the Equo and Solidal commerce, we embraced the idea. This was the first step toward a more mutualistic spirit in line with cooperative\u2019s beliefs, not mere charity, but a real support to local populations.<\/p>\n<\/div><\/div><\/div> Today Flora Toscana imports directly from Kenya FAIRTRADE certified flowers, specifically from producers Karen Roses (Eldama Ravine), Simbi Roses (Thika) and Oserian (Naivasha), which are distributed to the major Italian chain of Great Organised Distribution and in Coop points of sale through the Rose Solidal Coop logo.<\/p>\n Flora Toscana\u2019s Fairtrade Identification Code number 6031.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/i><\/i><\/span>Fairtrade Premium<\/span><\/a><\/h4><\/div>
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<\/i><\/i><\/span>When did Flora Toscana begin to import Faitrade?<\/span><\/a><\/h4><\/div>
<\/i><\/i><\/span>FLORA TOSCANA AND FAIRTRADE TODAY<\/span><\/a><\/h4><\/div>
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