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Author: Federico Woola

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Flora Toscana at the 40th edition of the IPM Messe in Essen

Written by Federico Woola on . Posted in NEWS AND EVENTS.

«OUR

HEART

BEATS

GREEN»

https://www.floratoscana.it/wp-content/uploads/2024/01/grunesherz_klein.gif

Flora Toscana is happy to announce its participation to the 40th edition of the IPM fair in Essen, Germany, which will take place from 23rd to the 26th of January 2024. This event represents an extraordinary opportunity to share the beauty and quality of our products with an international audience. 


We hope our stand will be a place of inspiration and innovation, where visitors will be able to immerse themselves in an atmosphere full of the colors and the scents of our products. Our staff can’t wait to welcome you and answer to all your questions and curiosities.

The special anniversary edition under the motto “Our heart beats green” has numerous programme highlights in store for the international trade visitors. Forums, congresses, competitions, tours, live shows, special shows and other side events will focus on current topics in the green industry,
provide new inspiration for the coming business year and offer numerous networking opportunities.

Source: https://www.ipm-essen.de

We are waiting for you to join us in this extraordinary event – HALL 2 – STAND A15

IFTF-2023_2 - flora-toscana

Flora Toscana at the IFTF 2023

Written by Federico Woola on . Posted in NEWS AND EVENTS.

Flora Toscana successfully participated in the 2023 edition of the IFTF (International Floriculture Trade Fair), which was held in Vijhuizen, Holland, from 8 to 10 November.

The IFTF fair is one of the most important events in the horticultural sector worldwide, with over 300 exhibitors and thousands of visitors from all over the world.

Flora Toscana presented its vast range of products, including ranunculus, anemones, calla lilies, foliage and ilex reciso as well as the renowned collections of Proteaceae and Australian flora.

“Participation in the IFTF fair was a very positive experience for us,” declared Simone Bartoli, director of Flora Toscana. “We had the opportunity to present our products to an international audience, consolidate relationships with our commercial partners and thus strengthening our position on the market.

Flora Toscana at the 2023 edition of IFTF

Written by Federico Woola on . Posted in NEWS AND EVENTS.

We are pleased to announce that Flora Toscana will participate to the 2023 edition of the International Floriculture Trade Fair (IFTF) which will be  in Vijhuizen, Holland.

November 8-9-10

Stand B3.18

The IFTF Fair is one of the most important events in the floriculture industry and offers an exceptional platform to meet customers, explore new market opportunities, and present our products and services to the large international audience attending the event.

During the fair, we will have the pleasure of presenting our production of cut flowers and pot plants, and we look forward to welcoming you to our booth to discuss how we can meet your needs and collaborate for the future.

It will be a pleasure to meet you and share with you this important experience.

We look forward to seeing you at the IFTF 2023 exhibition.

foto-cymbidium-Flora-Toscana

Cymbidiums are wonderful plants

Written by Federico Woola on . Posted in FLORA AND CARE.

Cymbidiums are wonderful plants

Flora Toscana together with Barrita Orchids has selected a range of Cymbidiums dedicated to all orchid lovers. These plants are easy to grow and produce large, brightly colored flowers.

Cymbidiums are wonderful plants, they have the ability to regenerate themselves every year and give flowers for endless seasons.

Here are some simple tips to get the most out of your Cymbidiums:

  1. Keep it moist.

    Traditional Cymbidiums originate from species harvested from trees in the Himalayan region. In these regions it prefers a monsoon climate, with a rainy and a dry season. Plants therefore evolved to store moisture in pseudo bulbs, real water reserves, making the center of the plant moist so the roots never dry out completely.

  1. Flowering.

    Although a Cymbidium plant looks like a group of bulbs that can be divided, they should never be divided. The pseudobulbs are all connected and share energy resources with each other. Division or breakage will affect the flowering of the entire plant. Where possible, repot rather than dividing the plant.

  1. Temperature.

    To flower well Cymbidiums need a clears difference between night and day temperatures, they need to stay outdoors in autumn until night temperatures drop close to 0°C.

  1. Pests and diseases.

    Cymbidium can be affected by aphids, mites and viral diseases.

  1. Fertilization.

    A specific fertilizer for orchids is recommended to be used in the warmer months (June-September) to encourage their growth in combination with a suitable crop.

  1. Soil.

    Cymbidium needs a mixture containing horticultural rockwool, perlite and charcoal, very well drained!

  1. Exposure.

    Lots of light, but avoid direct sunlight. In fact, Cymbidiums can thrive in full sun, as long as there is moisture in the roots. Even if the leaves get burned by the sun’s rays in summer, they will still be able to produce many flowers.

So a few simple steps to always have a healthy cymbidium with beautiful flowering.

Discover the varieties on our website:  https://www.floratoscana.it/Downloads/barrorch-foto.pdf

cymbidium-Barrorch-in tv-Praça da Alegria

Our barr-orch® Cymbidium collection on TV

Written by Federico Woola on . Posted in NEWS AND EVENTS.

Click here to see the show

Live on Portuguese TV –  on “ Praça da Alegria”  the famous morning show our giant flowered Cymbidiums our “barr-orch®” collection: over 50 varieties of all shapes and colors: Márcia, Pamela, Jéssica, Rosa, Amélia, Carla, Laura… there’s something for everyone!

From the minute 21’: 30’’ you will see Teresa Chambell illustrating and explaining how to keep at its best this beautiful plant.

foto-my-plant-2023-Flora-Toscana

Myplant & Garden 2023

Written by Federico Woola on . Posted in NEWS AND EVENTS.

The seventh edition of Myplant & Garden was held in Milan last week with a huge success. The show has registered a high participation of both visitors and exhibitors. On our stand our flowered pot plants aroused great interest, especially the large-flowered cymbidium from our barr-orch® collection, really brethtaking.

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Fiera IPM Essen 2023

IPM Essen – Germany – 24/27th January 2023

Written by Federico Woola on . Posted in NEWS AND EVENTS.

What’s new?

The IPM Essen 2023 exhibition will open on January 24th, the most important international event in the green sector where Flora Toscana will be present again.

Pavilion 2 – Stand A13

Here, from the 24th to the 27th January, exhibitors from all over the world will present their innovative products and services in the fields of plants, technology, floriculture and gardening. Among the main themes of Myplant & Garden 2023 are climate change and sustainability.

Flora Toscana will be presenting its assortment of potted plants including Wax Flower and Camelia varieties.

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Fairtrade is Here

Written by Federico Woola on . Posted in PROJECTS AND COLLABORATIONS.

Fairtrade is Here – Fairtrade èQui

Fairtrade certified flowers for florists

In Flora Toscana today it is possible to buy Fairtrade certified flowers quickly and easily.

The project, which was born from a collaboration between Fairtrade and Flora Toscana, offers florists the opportunity to purchase Fairtrade certified flowers, coming from controlled supply chains, and to be able to use them freely for their own compositions and creations, in store, online and / or for events and weddings, thus being able to add your own flair and imagination.

This short supply chain also allows for a product characterized by an average higher quality and shelf-life than comparable products.

To purchase Fairtrade certified flowers from Flora Toscana, simply register on the Fairtrade è Qui portal, obtain your ID valid for the purchase of Fairtrade certified flowers and present it at the time of purchase.

It will also be possible to download promotional material from the Fairtrade è Qui portal to display in your shop or to use for your own social communication.

With Fairtrade è’here even florists can:

Sell Fairtrade certified flowers by communicating their sensitivity to ethical issues to customers

have ad hoc Fairtrade communication materials available

broaden its clientele by touching the hearts of those who want to be the protagonist in their purchasing decisions.

Choosing Fairtrade for producers and workers in the southern hemisphere means contributing, even with a simple bouquet, to a fairer world for everyone, guaranteeing decent conditions, paying a fair price, recognizing workers a price premium, reducing differences in gender, offering opportunities for empowerment.

For more information on how to buy Fairtrade certified flowers contact us

C&C di Flora Toscana Soc. Agr. Coop. 

via di Fibbiana 24 – 50013

Campi Bisenzio -FI-

Tel. 055 8986292

mail: cash.carry.firenze@floratoscana.it

To learn about the Fairtrade world, visit www.fairtrade.it

Trend of the Chrysanthemums Santi 2021 campaign

Written by Federico Woola on . Posted in Uncategorized.

Flora Toscana’s All Saints’ Day ends with new records in terms of volume and turnover.

There are about 5,000,000 stems, of which over 2,000,000 chrysanthemums, treated in the few days before the holiday.
The cut flowers, together with the more than 300,000 plants, were sold on traditional and large-scale distribution channels throughout the country, with a general increase in average prices compared to previous seasons.

The Chairman of the Board of Directors Paolo Batoni: partners and collaborators, we contribute with passion to obtain the best result of the campaign so important for the production of many of the cooperative’s members >>.
<< For the first year Flora Toscana faced the campaign of the Saints relying on a new configuration of the structures, the result of the investment plan that has been undertaken in recent years.

The expansion of spaces and the upgrading of equipment are certainly strategic in order to be able to handle large volumes with ever greater efficiency and to be able to seize the opportunities present in the sector, revitalized by a favorable trend in 2021 >> comments Simone Bartoli Director of Flora Toscana.

Festa 50° Flora Toscana

50th anniversary of Flora Toscana

Written by Federico Woola on . Posted in NEWS AND EVENTS.

50th anniversary of Flora Toscana

An Unforgettable Party!

It was a very special party, full of emotions and moments to remember, difficult to condense in a video of a few minutes, but we tried. 50 years that the cooperative wanted to celebrate with members, employees, friends and their families.

The confirmation that the heart of Flora Toscana are the people! During the evening, thanks also to the sympathy of Leonardo Fiaschi, we retraced the 50 years of the company in a fun and playful way, but there was also room for the awards with the President Paolo Batoni and the director Simone Bartoli who wanted to deliver a plaque of recognition to the founding members and collaborators of Flora Toscana who have now retired and who accompanied the cooperative to this important milestone.

A symbolic gift, but full of meaning, which really moved.

Watch the video.