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Ugo-Conforti-Flora Toscana-En

Let’s meet Flora Toscana’s partners

Written by Valentina Woola on . Posted in PROJECTS AND COLLABORATIONS.

Today we present Ugo Conforti, in the production of Ilex verticillata, Ruscus and Ortensie.

Let’s discover his work with him.

Ilex verticillata is grown throughout the year to be harvested in the months of November and December. It is grown in open fields where the plants placed at a distance from each other grow like bushes. Together with Flora Toscana, the ILEX product has been divided into various classifications, among all the ILEX ROBIN stands out, distinguished by the brand with the robin, a selected product.

Starting as a producer in 1985 with the production of bulbous plants, in particular Freesia, Gladioli, Tulips and Iris, typical productions in the winter and spring periods, in 1992 he structured the company for the production of Ilex and Ruscus.

His wife Lorena has always worked with him in the company and his daughter Francesca has recently been added.

Fairtrade is Here

Written by Federico Woola on . Posted in PROJECTS AND COLLABORATIONS.

Fairtrade is Here – Fairtrade èQui

Fairtrade certified flowers for florists

In Flora Toscana today it is possible to buy Fairtrade certified flowers quickly and easily.

The project, which was born from a collaboration between Fairtrade and Flora Toscana, offers florists the opportunity to purchase Fairtrade certified flowers, coming from controlled supply chains, and to be able to use them freely for their own compositions and creations, in store, online and / or for events and weddings, thus being able to add your own flair and imagination.

This short supply chain also allows for a product characterized by an average higher quality and shelf-life than comparable products.

To purchase Fairtrade certified flowers from Flora Toscana, simply register on the Fairtrade è Qui portal, obtain your ID valid for the purchase of Fairtrade certified flowers and present it at the time of purchase.

It will also be possible to download promotional material from the Fairtrade è Qui portal to display in your shop or to use for your own social communication.

With Fairtrade è’here even florists can:

Sell Fairtrade certified flowers by communicating their sensitivity to ethical issues to customers

have ad hoc Fairtrade communication materials available

broaden its clientele by touching the hearts of those who want to be the protagonist in their purchasing decisions.

Choosing Fairtrade for producers and workers in the southern hemisphere means contributing, even with a simple bouquet, to a fairer world for everyone, guaranteeing decent conditions, paying a fair price, recognizing workers a price premium, reducing differences in gender, offering opportunities for empowerment.

For more information on how to buy Fairtrade certified flowers contact us

C&C di Flora Toscana Soc. Agr. Coop. 

via di Fibbiana 24 – 50013

Campi Bisenzio -FI-

Tel. 055 8986292

mail: cash.carry.firenze@floratoscana.it

To learn about the Fairtrade world, visit www.fairtrade.it

pif-flora-e-futuro

PIF project

Written by Federico Woola on . Posted in PROJECTS AND COLLABORATIONS.

The Flora Toscana soc agr coop company, operating in the agricultural sector, based in PESCIA (PT), participates as leader in a PIF project (Integrated Supply Chain Project) on the FLORAL FARMING CHAIN ​​called GREEN: Flora and Future.

Through this project, the company intends to pursue some important production, environmental and commercial objectives, necessary to give the supply chain new vigor and new developments.

Submeasures 16.2, 16.3 and 1.2 will also be activated in the PIF to support the whole project, in collaboration with Universities and Research Bodies and Training Agencies recognized by the Tuscany Region.
With this project the company Flora Toscana soc agr coop, in collaboration with Flor-Export soc coop, wants to achieve some important objectives (production, environmental and commercial) necessary to recover added value on the raw materials of basic agricultural producers and overcome the points critics of the Nursery sector, identified by the leader.

The interventions must be aimed at achieving the following objectives:

1) Introduction of technological innovation in farms to optimize processing, harvesting methods and conservation systems for the products obtained


2) Reduction of primary production costs linked to the improvement of agricultural equipment and structures, also with systems that include methods and systems for reducing energy consumption

3) Increase of raw material processing capacities, improvement of logistics and marketing

4) Enhancement of the products obtained also through participation in pilot projects of innovation and cooperation projects related to the development of innovative techniques for the conservation of finished products and development of marketing / commercialization actions.

5) increase the knowledge of producers through an information transfer and training project.

Pursuant to the call for Integrated Projects of the P.I.F Supply Chain – Annuity 2017, on the PSR 2014 2020 Tuscany Region, published in the BURT of 19 07 2017.

http://www.regione.toscana.it/psr-2014-2020/bandi/bandi-aperti